The LEGO Group has expanded a step further into the United States, with the Denmark-based company opening its state-of-the-art Boston center at the Lyrik, 1001 Boylston Street in Boston, Massachusetts.
The new location will tap into local talent and bring together more than 800 team members who will be responsible for driving the LEGO Group’s ambitious long-term plan for the North and South American region, as the company continues to ramp up production.
New LEGO Hub in Boston Brings Together 800 Team Members
This fantastic new LEGO workspace is an important part of our US investment strategy, fast becoming a talent magnet in this important market. The Boston Hub will open up new ways for LEGO colleagues to create, connect, and grow as we continue our mission to inspire and develop the builders of tomorrow across the US.
” LEGO Group CEO Niels B. Christiansen.
The office will sprawl on 157,000 square feet and over six floors, with the office spaces specifically designed to enhance team members’ wellbeing, accessibility, and sustainability, featuring 660 workstations, complimentary gym access, parents’ room, and flexible wellness areas for employees wo are interested in prayer, meditation or relaxation.
The office opening was also attended by Boston Mayor Michelle Wu and Danish Ambassador to the United States, Jesper Møller Sørensen, as well as the Bay State’s Governor, Maura Healey, marking a rare interest in the venue.
The LEGO Group has also confirmed that it will allocate $5 million over two years to boost “play” the term that the company uses to promote its core values that adults and children alike, should be able to explore and learn through fun activities.
There is more to the new office space and building, as the LEGO Group is celebrating its long-term commitment and reaffirming its position in the region. The LEGO Group is due to open a regional distribution center in Virginia in 2027 and expects to hire and employ 2,000 people.
Group Chief Commercial Officer Colette Burke said that LEGO was working with Boston-based research and charitable partners to make it possible for more children to have the opportunity to play.
“We are proud that through this $5 million charitable commitment, we will support partners who share our vision of leveraging the power of play to ignite children’s creativity and make a positive impact in their lives,” Burke stated.
In the meantime, LEGO is gearing up for the upcoming World Play Day on June 11, 2025, which will take place in Boston and seek to promote the group’s core values.